Maybelline New York – Shine Beast
Beauty Retouch • Clean-up • Color Grading
Description
For this campaign for Maybelline New York's Shine Beast lipstick, I worked at Mathematic Studio on beauty retouch, clean-up and color grading. Shine Beast is a high-shine lipstick available in 8 shades, and the work focused on enhancing the lips and faithfully rendering the product's tones.
All my working rushes were in 16:9. The campaign was then adapted into multiple formats for the Asian and Polynesian markets, particularly Japan where the campaign featured ambassador Yamada Ryosuke.
My work covered frame-by-frame lip beauty retouching, shot clean-up and colorimetric harmonisation to ensure faithful, premium rendering of the lipstick tones across all distribution formats.
Role
VFX Artist & Compositor
Toolkit
- Flame
Duration
1 week
Production
Mathematic Studio
Challenges & Solutions
Lipstick shade accuracy
Shine Beast being a high-shine lipstick in 8 shades, every shot required perfect chromatic precision. The slightest color drift would have misrepresented the product to consumers.
Shot-by-shot color grading in Flame, calibrated closely with Mathematic Studio's art director, ensured faithful rendering of each shade while preserving the product's characteristic glossy shine and texture.
Lip beauty retouch & clean-up
Close-up shots of lips required extremely precise frame-by-frame retouching to enhance the product without altering the natural look of the models or leaving any visible trace of intervention.
I performed targeted frame-by-frame retouching in Flame: lip contour correction, surface harmonisation, imperfection removal and gloss enhancement, all while preserving the models' natural expressiveness.
Multi-format adaptation
The campaign was destined for the Asian and Polynesian markets, adapted into multiple formats. With all my rushes in 16:9, beauty and color grading quality had to hold across every final deliverable.
Beauty retouch and color grading were executed so that critical areas (lips, product) remained impeccable across all possible crops and reframings, regardless of the final format delivered.